It has a virtually unlimited number of pages and each page contains ten links pertaining to different websites. Many companies in Dubai and UAE have relied on Google to help them promote their websites and businesses; and this trend is set to continue for the coming years.
First, let’s talk a little bit about how Google works.
Imagine Google as a massive library with billions of books from around the world. Also imagine that each book is a website. Google’s library has a system that scans and registers a lot of information about these books in its database; It knows how those books relate to each other in order to give the best answers for users questions. This information is turned into useful search results thanks to some codes called algorithms which help ranking each page on the web depending on the content.
The more your website content is relevant to your Dubai based business, the higher your ranking which makes it easier for users and potential customers to find you.
To achieve that, you must optimize your website based on certain guidelines that will allow you to gain a higher ranking than other websites on Google search. This process is what we call Search Engine Optimization or SEO.
SEO allows you to increase your natural or organic ranking on Google. Another way to get top ranks on search is to use Google’s pay per click (PPC) advertisements also called sponsored search results or SEM which stands for Search Engine Marketing.
So what are the key differences between these 2 techniques and what does this mean for my Dubai or UAE based business?
Search Engine Marketing (SEM)/ PPC Advertising / Paid Search
It’s basically paying for your high ranking on Google by showing an ad. Google won’t charge you when your ad appears which means the impression is for free. You only pay when someone clicks on your ad hence the term PPC (Pay Per Click).
To be able to create this type of search advertising in Dubai, you must first set a daily budget for your ad in a tool called AdWords and then choose relevant keywords that define your page so that each time a user in Dubai searches for something related to these keyword your website will appear on Google search.
The main advantages of paid search include fast results, free impressions, control over the budget and finally control over the text message appearing in the advert.
Organic Search or SEO
Getting your Dubai website on high rankings on Google organic or natural search relies on several key factors including:
- Having the relevant keywords present in your website title, headers, URLs and body text
- Having original and relevant content on your website. Copy pasting is a big no no
- Interlinking the different pages of your website in a way that makes sense
- Structuring your website is an intuitive and user friendly way with clear sections and navigation
- Improving your site loading speed
- Constantly publishing fresh and engaging content
- Having other websites and blogs referring or linking to you
SEO is a long and tedious process and we recommend you work with a leading SEO agency in Dubai and the UAE to achieve the best results. Feel free to contact Clouds Media for a free SEO consultation.
Other Important Search Ranking Opportunities
Make sure you benefit from ranking on Google Maps, Google Pictures and the Search Graph.
List your local business on Google and get on Google Maps. Make sure you optimize your pictures by adding the relevant keywords to the picture file names and filling the Alt Tag with the right descriptive keywords.
Finally, be active on Google + and social media in general as this will provide Google with additional info about your website which might potentially appear on the right hand side of Google search results, in the Search Graph.
We hope you find this article useful. If you need professional support on building a cost effective search marketing strategy for your website (SEO or SEM), please feel free to contact our Dubai based SEO and SEM consultants. Founded by an ex Googler, Clouds Media is a leading SEO and SEM company based in Dubai UAE.