Latest Social Media Statistics in the UAE for 2016

95% of UAE’s population has direct access to the Internet. According to the latest internet statistics, the UAE is one of the largest consumers of social media in the world. More than 50% of UAE’s population is active on social media.
 
Having a huge number of expats, social media is highly demanded in the UAE especially in Dubai. Emiratis and expats spend a lot of time using social media to contact their family and friends and to stay up to date on the latest happenings around the world.
 
In all countries, certain social media platforms are used more than others. In the UAE, Facebook Twitter and Instagram are the most popular social media platforms . They are used by Emiratis more frequently than the other social channels. Snapchat is also witnessing a massive rise especially with younger audiences.
 
Here are the most used social media platforms in the UAE:

• Facebook is the number one social media channel used in the UAE with a 46% share of internet population
• Twitter follows Facebook, with 30% share of the population.
• Instagram, Google Plus, and Linkedin all together occupy the fourth place in UAE’s most used social media platforms list with almost an equal percentage of 25% share of population for each.

Here are the most popular Facebook pages in the UAE:

• National Geographic Abu Dhabi has the largest audience in UAE. Currently National Geographic Abu Dhabi Facebook page has more than 56 Million fans.
• It is followed by عجائب و غرائب that has over 11 Million fans
• The fastest growing Facebook page in the UAE is “Zee Alwan TV”. Around 10 thousands new fans register every day on this page
• It is followed by “Dubai”, that registers around 7 thousands new fans per day
• The brand that has the largest audience in the UAE is Emirates Airlines with more than 5.6 Million Facebook fans
• It is followed by Just Falafel that has more than 1.9 Million fans on Facebook

Now let’s look at the latest Twitter stats in the UAE and identify the top 5 Twitter profiles that have the largest audience:

• @AlArabiya_Brk has the largest audience among all the Twitter profiles in UAE Currently @AlArabiya_Brk has more than 11.6 Million followers
• It is followed by @AlArabiya that has over 8.8 Million followers on Twitter
• @Ahlam_Alshami has more than 5.8 Million Twitter followers
• @HHShkMohd, the profile of Sheikh Mohammed, is the 4th profile that has the largest audience on Twitter with more than 5.8 Million followers.
• Finally, the 5th profile in our list is @mustafa_agha that has over 3.9 Million followers on Twitter

UAE has remarkably proved that its demand for social media is very high and that it is rapidly increasing day after day.
If you want to enter this market and boost your presence in UAE’s digital world, give us a call or contact us and Clouds Media will help you become a leader in the Emirati digital market.

Clouds Media offers digital marketing services and social media courses for all clients and individuals in the UAE, Dubai and Abu Dhabi.