Top Digital Marketing Trends for Dubai and UAE in 2017

With the beginning of each year, new trends make their way into the digital market. As we all know we are living in the digital era which means digital marketing is always evolving and you should always keep track.
Whether you are a Dubai based entrepreneur, employer or employee, this article will help you understand the latest digital trends relevant for your respective lines of business.

UAE is witnessing a surge in its experimental streak and embracing advancements in various fields. The year 2017 will end up being yet one more year that will propel the nation towards its creative digital objectives.

With the latest internet technologies, companies can enhance their website conversion rate, increase revenues and expand. Digital marketing will assume  a key part in developing and building up businesses, generating leads and raising brand awareness.

Here are the key trends we expect in 2017:

• Trend 1: Development of 'thinking' computer systems

Also called artificial intelligence, this year organizations will depend more on such type of marketing tendency. From outlining a site to advanced electronics applications, to data analytics that anticipate clients' conduct and their needs as they emerge, AI is the right tool to take care of every one of these issues. Despite the fact that artificial intelligence reasoning won't supplant people, it will serves as some assistance and enormously impact what we do in our occupations.
AI is the greatest transformation in the whole history of the digital market. Advertisers can leave the most tedious and sensible matters to digital reasoning and free up their valuable time to think innovatively while guaranteeing that AI endeavors are deliberately adjusted to their business objectives.

• Trend 2: User engagement

It is necessary than any time before, to form a connection with users and to also create an important substance to catch the attention of clients so they can like and share your materials. Make a complete content based on an advertising methodology, concentrate on quality, and connect pieces that can be simply used for another purpose. Blog entries, infographics, slide shares, are all great approaches to build a unique substance that can be reused in an unexpected way.
Curating content for your targeted people depends on the “client centricity”, that will be your top need. Create a powerful content strategy and editorial calendar to check what kind of substance works best for your image and your clients too.

• Trend 3: Influencers marketing

Influencer marketing is without a doubt the best approach to build brand awareness in the UAE, and this pattern is set to boom in 2017. Individuals manage and rely on social verification of brands and items. In the event that somebody's most loved blogger or superstar advances any brand, he/she will be more likely to believe the endorsement rather than any email or marketing campaign precisely from the brand. You can build up an associations with UAE based influencers And tap into the various audience segments including Emiratis and expats living in Dubai, Abu Dhabi and other key emirates.

• Trend 4: Cross-platform marketing

Nowadays, individuals have no less than two portable devices: smartphones, laptops, and tablets.
Marketing efforts must be coordinated so they have a a consistent approach over various devices with various resolutions and screen sizes. Streamlining your web content for mobile is an essential objective as more than 60% of all web traffic in UAE is now on mobile terminals.

• Trend 5: Mobile optimization

Mobile phones will stay the number one device that people use for research in 2017, which truly comes as no big surprise. Everything from your business site to email advertising must be optimized for a smartphone experience.

• Trend 6: Video marketing

2017 will be the era of video and live streaming.
Facebook claims 100 million hours of videos are viewed through on its platform every day. YouTube claims 3.25 billion hours of videos viewed per month.
These massive numbers indicate the importance of using video as a cornerstone to any digital marketing strategy. Business owners must consider adopting video advertising as a basic piece of their online marketing efforts that can possibly develop people engagement and client devotion. You don't have to be fully knowledgeable if you want to adopt a video marketing strategy in your campaign. Just think of some creative concepts and keep an eye on your ROI.
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• Trend 7:Storytelling

The most persevering rule of good written work is to tell everything in a fascinating way.
Always aim to build a story that draws in clients towards your brand.
Users love to be intrigued, captivated and entertained. Storytelling will make your marketing efforts much more compelling and engaging so feel free to be as creative as you possibly can!

We hope you enjoyed reading our article and wish you all the success in your business endeavors in 2017.
If you need professional assistance regarding your digital marketing campaigns, do not hesitate to contact our Dubai based digital consultants. We will be glad to help!