With the beginning of each year, new trends make their way into the digital market. As we all know we are living in the digital era which means digital marketing is always evolving and you should always keep track.
Whether you are a Dubai based entrepreneur, employer or employee, this article will help you understand the latest digital trends relevant for your respective lines of business.
UAE is witnessing a surge in its experimental streak and embracing advancements in various fields. The year 2017 will end up being yet one more year that will propel the nation towards its creative digital objectives.
With the latest internet technologies, companies can enhance their website conversion rate, increase revenues and expand. Digital marketing will assume a key part in developing and building up businesses, generating leads and raising brand awareness.
Here are the key trends we expect in 2017:
AI is the greatest transformation in the whole history of the digital market. Advertisers can leave the most tedious and sensible matters to digital reasoning and free up their valuable time to think innovatively while guaranteeing that AI endeavors are deliberately adjusted to their business objectives.
Curating content for your targeted people depends on the “client centricity”, that will be your top need. Create a powerful content strategy and editorial calendar to check what kind of substance works best for your image and your clients too.
Marketing efforts must be coordinated so they have a a consistent approach over various devices with various resolutions and screen sizes. Streamlining your web content for mobile is an essential objective as more than 60% of all web traffic in UAE is now on mobile terminals.
Facebook claims 100 million hours of videos are viewed through on its platform every day. YouTube claims 3.25 billion hours of videos viewed per month.
These massive numbers indicate the importance of using video as a cornerstone to any digital marketing strategy. Business owners must consider adopting video advertising as a basic piece of their online marketing efforts that can possibly develop people engagement and client devotion. You don't have to be fully knowledgeable if you want to adopt a video marketing strategy in your campaign. Just think of some creative concepts and keep an eye on your ROI.
Always aim to build a story that draws in clients towards your brand.
Users love to be intrigued, captivated and entertained. Storytelling will make your marketing efforts much more compelling and engaging so feel free to be as creative as you possibly can!
We hope you enjoyed reading our article and wish you all the success in your business endeavors in 2017.
If you need professional assistance regarding your digital marketing campaigns, do not hesitate to contact our Dubai based digital consultants. We will be glad to help!
Whether you are a Dubai based entrepreneur, employer or employee, this article will help you understand the latest digital trends relevant for your respective lines of business.
UAE is witnessing a surge in its experimental streak and embracing advancements in various fields. The year 2017 will end up being yet one more year that will propel the nation towards its creative digital objectives.
With the latest internet technologies, companies can enhance their website conversion rate, increase revenues and expand. Digital marketing will assume a key part in developing and building up businesses, generating leads and raising brand awareness.
Here are the key trends we expect in 2017:
- Trend 1: Development of 'thinking' computer systems
AI is the greatest transformation in the whole history of the digital market. Advertisers can leave the most tedious and sensible matters to digital reasoning and free up their valuable time to think innovatively while guaranteeing that AI endeavors are deliberately adjusted to their business objectives.
- Trend 2: User engagement
Curating content for your targeted people depends on the “client centricity”, that will be your top need. Create a powerful content strategy and editorial calendar to check what kind of substance works best for your image and your clients too.
- Trend 3: Influencers marketing
- Trend 4: Cross-platform marketing
Marketing efforts must be coordinated so they have a a consistent approach over various devices with various resolutions and screen sizes. Streamlining your web content for mobile is an essential objective as more than 60% of all web traffic in UAE is now on mobile terminals.
- Trend 5: Mobile optimization
- Trend 6: Video marketing
Facebook claims 100 million hours of videos are viewed through on its platform every day. YouTube claims 3.25 billion hours of videos viewed per month.
These massive numbers indicate the importance of using video as a cornerstone to any digital marketing strategy. Business owners must consider adopting video advertising as a basic piece of their online marketing efforts that can possibly develop people engagement and client devotion. You don't have to be fully knowledgeable if you want to adopt a video marketing strategy in your campaign. Just think of some creative concepts and keep an eye on your ROI.
- Trend 7:Storytelling
Always aim to build a story that draws in clients towards your brand.
Users love to be intrigued, captivated and entertained. Storytelling will make your marketing efforts much more compelling and engaging so feel free to be as creative as you possibly can!
We hope you enjoyed reading our article and wish you all the success in your business endeavors in 2017.
If you need professional assistance regarding your digital marketing campaigns, do not hesitate to contact our Dubai based digital consultants. We will be glad to help!